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Once upon a time, not too long ago, a woman looked around and saw that the life she always dreamt about was not the life she was living. At rock bottom, she decided to do something about it.
Instead of wallowing in her reality of not having the resources or the community she craved, she started creating the very things she needed.
Goodbloom was born out of a deficit of fulfillment.
Malia Williams is a career-woman, wife, mama, and part-time content creator. In a season of life where she craved the tools needed to organize her ever busy life, Malia noticed a gap. A gap between the life she'd always imagined, and the one she was living. A gap in the industry for not only paper goods, but a female-led community that could encourage and challenge one another.
In her pondering, Goodbloom was born.
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